Flockity
The Rise of Trust-Based Recruiting
Recruiting has traditionally been built on messaging. Job descriptions, employer branding ...
Why Employer Brand Content Isn’t Reaching Anyone
Employer branding has become a standard investment for most organizations. Careers pages ...
The Hidden Cost of Doing More With Less
“Do more with less” has become the defining mandate of modern talent acquisition teams. ...
You Can’t Optimize Reach That Never Happened
Recruiting teams have become highly sophisticated at optimizing what happens after a ...
The New Funnel: See → Trust → Consider → Act
The traditional hiring funnel is linear.
Trust Doesn’t Scale Through Brands, It Scales Through People
Trust is the most valuable—and least understood—asset in recruiting.
The Funnel Starts Before You Think It Does
Most hiring funnels start with a click.
Presence Is a System, Not a Campaign
Most employer branding efforts are built like campaigns.
Content Without Distribution Is Just Hope
There’s a quiet assumption in most employer branding strategies:
Employer Brand Isn’t Broken, It’s Just Not Enough
Employer branding has never been stronger.