Stop Asking How Many People Saw the Job. Ask How Many People Could See Your Jobs.
Recruitment marketing loves a good number.
You Don’t Have a Candidate Shortage. You Have a Distribution Gap.
We love to say there aren't enough candidates.
Stop Measuring Recruitment Marketing Like a Billboard
We have a confession to make.
Your Recruitment Marketing Problem Isn’t One Job. It’s All Your Jobs.
Here’s a weird thing about recruitment marketing:
AI Can Find the Job. It Can't Create the Trust.
AI is getting very good at helping people find things.
Stop Asking “Who Is Your Candidate?” Start Asking “Who Could Introduce You?”
Recruitment marketing has spent years getting very good at defining the candidate.
Your Careers Site Isn’t a Destination Anymore
For years, the careers site has been treated as the front door to an employer. Get people ...
The Algorithm Decides Who Gets to See Your Jobs
Recruiters like to think they control job distribution. They write the job, post the job, ...
Recruitment Marketing Has a Distribution Problem, Not a Content Problem
Recruitment marketing has become very good at making things.
Job Discovery Is the New Job Search
For decades, recruiting has been built around a simple assumption: people decide they ...