The Funnel Starts Before You Think It Does
Most hiring funnels start with a click.
Presence Is a System, Not a Campaign
Most employer branding efforts are built like campaigns.
Content Without Distribution Is Just Hope
There’s a quiet assumption in most employer branding strategies:
Employer Brand Isn’t Broken, It’s Just Not Enough
Employer branding has never been stronger.
Discovery Is the New Front Door to Hiring
If job boards are the back door of hiring, discovery is the front.
Job Boards Optimize for Intent—But Intent Is Shrinking
Job boards aren’t broken.
You’re Recruiting the Wrong Audience (And It’s Costing You Talent)
Most recruiting strategies are built around a simple assumption:
From Employer Brand to Distributed Brand
For years, employer branding has been treated as a centralized function.
The Talent You Want Isn’t Searching. They’re Scrolling.
There’s a quiet assumption baked into most hiring strategies:
You Don’t Need More Applicants. You Need More Influence.
For years, talent acquisition has been driven by a simple goal: get more applicants.