Blog Post by Flockity
9/15/26, 8:30 AM
Stop Asking How Many People Saw the Job. Ask How Many People Could See Your Jobs.
Recruitment marketing loves a good number.
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9/14/26, 9:30 AM
You Don’t Have a Candidate Shortage. You Have a Distribution Gap.
We love to say there aren't enough candidates.
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9/10/26, 8:45 AM
Stop Measuring Recruitment Marketing Like a Billboard
We have a confession to make.
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9/8/26, 9:45 AM
Your Recruitment Marketing Problem Isn’t One Job. It’s All Your Jobs.
Here’s a weird thing about recruitment marketing:
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9/7/26, 9:15 AM
AI Can Find the Job. It Can't Create the Trust.
AI is getting very good at helping people find things.
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9/3/26, 8:45 AM
Stop Asking “Who Is Your Candidate?” Start Asking “Who Could Introduce You?”
Recruitment marketing has spent years getting very good at defining the candidate.
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9/1/26, 8:30 AM
Your Careers Site Isn’t a Destination Anymore
For years, the careers site has been treated as the front door to an employer. Get people ...
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8/31/26, 9:00 AM
The Algorithm Decides Who Gets to See Your Jobs
Recruiters like to think they control job distribution. They write the job, post the job, ...
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8/27/26, 9:30 AM
Recruitment Marketing Has a Distribution Problem, Not a Content Problem
Recruitment marketing has become very good at making things.
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8/25/26, 9:30 AM
Job Discovery Is the New Job Search
For decades, recruiting has been built around a simple assumption: people decide they ...
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