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Recruitment Marketing Has a Channel Problem. Not a Channel Shortage.
Recruitment marketing has never had more places to put a job.
AI Can Answer the Question. Who Makes People Care?
We spend a lot of time talking about what AI is going to do to recruiting.
The Candidate Journey Starts Before "Search".
Let's have a little talk about job descriptions. Recruiting has spent years trying to ...
Your Employees Aren’t a Content Strategy. They’re a Distribution Network.
Somewhere along the way, employee advocacy became:
Trust Is the New Reach
Here's a question recruitment marketers don't ask often enough:
The Algorithm Doesn’t Know Your Employer Brand—Yet
You have an employer brand.
Your Job Distribution Strategy Needs More Than One Engine
There is a weird thing we do in recruitment marketing.
Your Employer Brand Doesn't Need More Content. It Needs More Places to Go.
We have a content problem.
The Most Valuable Thing Your Recruitment Marketing Campaign Can Give You Isn't an Applicant
I know.
Stop Asking How Many People Saw the Job. Ask How Many People Could See Your Jobs.
Recruitment marketing loves a good number.