Your Next Great Hire Is Scrolling — Not Searching

Let’s be honest: the old job search funnel is broken.

Job seekers aren’t sitting down at their laptops, typing “marketing jobs near me” anymore. They’re scrolling — through TikTok, Instagram, LinkedIn, and YouTube Shorts — absorbing stories, humor, and real people who feel like them.

And somewhere in between a recipe hack and a meme about Mondays, they stumble upon something unexpected: a creator talking about a company, a job, or a mission that clicks.

That’s job discovery.

At Flockity, we believe discovery beats search every time. Because discovery doesn’t feel like a transaction. It feels like possibility.

Think about how you discover new music or restaurants — it’s rarely because you went looking. It’s because someone you trust shared it. Job discovery works the same way.

When creators tell career stories, they spark curiosity. They help people imagine themselves in that story. And when that spark lands with the right person? That’s when clicks become applications — and applications become hires.

The companies winning in this new world aren’t the loudest. They’re the most discoverable. They show up in the right feeds, through the right voices, at the right moment of inspiration.

So yes, your next great hire is scrolling. The real question is: are you in their feed when it matters?