How We Find the Right Creators (and How They Find Us)

Here’s something you might not know about Flockity: We don’t just have creators — we curate them.

Step 1: Discovery

We start by identifying voices who already share the kinds of stories that resonate in our world — work, purpose, identity, change. Some we find through platforms; others come to us through referrals or by seeing what their peers are doing.

Step 2: Vetting

Every creator goes through a thoughtful vetting process. We check for content alignment, engagement authenticity, and tone fit. Are they genuine? Do they build trust? Would you want your brand associated with their voice?

Step 3: Matching

We don’t just drop jobs into feeds. Our creators know their audience and they choose to share the jobs their audience is most likely looking for. That’s why their content doesn’t feel like ads — it feels like conversations.

Step 4: Amplifying

Once creators are live, we spotlight them. Our “Meet the Flocks” series lets buyers and other creators see who’s making waves. It’s also how niche voices like Sylvanna and Alana inspire others to join.

Step 5: Evolving

The best creators grow with us. Some start small and become top performers; others mentor new creators coming in. That’s the beauty of a network with depth — it gets smarter, faster, and more connected with every campaign.

So when people ask how we find the right creators, the real answer is: They find us, too.

Because when you build a community that celebrates authenticity and results, the right voices want in.