Your Next Hire Isn’t on a Job Board: Why Creators Are the New Career Sites

Only a fraction of the workforce is actively looking for a job at any given time—about 25–30%. That means the majority of your future hires aren’t refreshing Indeed or scrolling LinkedIn job boards. They’re scrolling their favorite creators on TikTok, Instagram, or YouTube.

This shift from job search to job discovery is massive. Instead of typing keywords into a search bar, people are stumbling across opportunities in the same feeds where they’re learning new skills, following trends, and engaging with trusted voices.

Here’s why creators are emerging as the new career sites:

• Reach beyond the job seeker bubble. Job boards only target those already hunting. Creators put your roles in front of qualified professionals who didn’t even know they were ready for a change—until they saw your opportunity in their feed.

• Context that matters. Creators know how to frame a role in a way that resonates with their audience. They make a job feel relevant to someone’s lifestyle, values, and career aspirations—something a generic job posting can’t do.

• Engagement that converts. People swipe past job ads. But when they see someone they already follow and trust talking about your company, they listen. That attention is the first step to a click, and a click can lead to an application.

In short: job boards are a static destination. Creators are a dynamic channel. If you want to compete for top talent, you have to meet people where they are—not where you hope they’ll be.

👉 Ready to get your jobs out of the job board bubble and into the feeds of the talent you want? Flockity can help you launch your first creator-led recruiting campaign today.