You Don’t Have an Application Problem. You Have a Discovery Problem.
If you’re like most TA teams, you’re probably feeling a little flooded right now. Too many applicants. Too many resumes. Too few qualified candidates. Sound familiar?
Here’s the truth: you don’t have an application problem.
You have a discovery problem.
Applications Are Up. So Why Are Hires Down?
Today’s job boards are optimized for volume. That means your “We’re Hiring!” ad is sandwiched between a hundred others, leading to a flood of unqualified applications. At the same time, the people you actually want to hire? They never saw the job in the first place.
They weren’t looking. Because they’re not looking.
The Passive Majority
Roughly 72% of the workforce isn’t actively job searching. That doesn’t mean they’re not open to the right opportunity. But they’re not on job boards. They’re not on your careers page. They’re on TikTok. On YouTube. On Instagram. And they’re scrolling, not searching.
Which means the biggest issue isn’t conversion. It’s awareness.
Discovery Comes First
Before someone applies, they need to know you exist. Before they know you exist, they need to trust that your brand is worth exploring. That’s the discovery problem. And it’s where most recruiting strategies fall flat.
Traditional job ads focus on action.
But discovery is about attention.
How Flockity Fixes Discovery
We flip the script.
Flockity partners with creators to get your jobs in front of the right people—before they’re even thinking about making a move. Our campaigns spark curiosity, build trust, and drive qualified interest from people who would never click a job board link.
Think of us as your discovery engine.
Reach new audiences through creator networks
Build brand awareness with authenticity
Turn passive scrollers into active candidates
Wrap Up
If you’re tired of filtering through hundreds of low-fit applicants and still struggling to make hires, it’s time to zoom out. The problem isn’t the end of your funnel. It’s the top.
You don’t need more job ads.
You need better discovery.
Flockity delivers it—one creator at a time.