Why Job Boards Alone Won’t Deliver in 2025

Job boards have been the default playbook for decades. Post a role, wait for applications, and hope the right candidate shows up. But 2025 is shaping up to be the year that model finally breaks.

The problem is simple: supply and demand. The supply of active job seekers is shrinking. At any given time, only about one in four people are actively looking for work. Yet the demand for qualified, skilled talent is higher than ever. Job boards are crowded, expensive, and increasingly filled with the same candidates applying everywhere.

What that means for employers is higher spend, lower quality, and more frustration.

Meanwhile, the vast majority of potential hires—those not actively searching—are being completely missed. They’re scrolling through TikTok, Instagram, and LinkedIn. They’re consuming content, following creators, and discovering new opportunities in the same way they discover brands and products.

Job boards can’t reach these people. Creator-led recruiting can.

By showing up in the feeds where talent is already spending time, companies can spark discovery rather than waiting for applications. It’s not about abandoning job boards altogether—it’s about acknowledging they’re only one piece of a much bigger puzzle.

If you’re relying on job boards alone in 2025, you’re paying more for less while ignoring where the real talent is.

With Flockity, you can add creator-led recruiting to your mix, extending your reach beyond job boards and into the spaces where talent actually lives online. If job boards aren’t enough anymore, maybe it’s time to test something new.