What Good Looks Like: The Anatomy of a High-Performing Creator Campaign

The question we hear most often: “What does good look like?”
Fair. You’re doing something new. You want to know how success is measured when creators are part of your recruiting mix.

So here’s the truth: great creator campaigns aren’t about perfect polish—they’re about believable stories that feel native to the feed.

Authenticity > Perfection

Top-performing posts don’t look like job ads. They look like conversations.

A nurse saying, “Hey, if you’ve ever thought about travel contracts, here’s one with killer benefits.”
A data analyst saying, “I didn’t even know jobs like this existed—sharing in case it helps someone else.”

That’s what resonates. It’s believable.

Relevance matters.

The best campaigns match the job to the right audience. Not every creator can sell every opportunity, and that’s okay.
Our creators select roles that fit the right community—whether that’s engineers, logistics pros, educators, or creatives.

Diversity drives reach.

We’ve seen magic when brands activate multiple creators from different niches.

One campaign → dozens of authentic entry points → an exponential network effect.

The numbers tell the story.

When the mix is right, we consistently see double-digit conversion rates. But the real win?
Brand lift. Awareness. Employer credibility.

Because people trust people more than they trust posts.

If you want to know what “good” looks like—it’s when your jobs are being talked about like something worth discovering.