The Voices Job Seekers Trust Are Actual Voices

When you think about how job seekers find new opportunities, the default answers are always the same: job boards, career sites, maybe the occasional recruiter sliding into a LinkedIn inbox. But here’s what we’ve learned after a year of working with hundreds of influencers and reaching millions of job seekers:

The voices job seekers actually trust? They’re human ones.

Not algorithmic job feeds. Not branded Twitter posts. Not stock-photo-laden career pages.

We're talking about the real voices—the ones coming from TikTok, YouTube, Instagram. Career coaches breaking down how to negotiate an offer. Nurses giving tips on handling burnout. Mechanics showing how to pass an ASE test. Coders walking through the difference between junior and senior interviews. These aren’t just content creators—they’re peers, mentors, and trusted guides. And job seekers are listening.

Why This Matters

Job seekers—especially passive ones—aren’t sitting around refreshing job boards. They’re scrolling through content in the small pockets of time between work, life, and everything in between. And when they’re looking for advice or considering their next move, they turn to the people who get it. The ones who’ve been there. Who are still there.

These voices build trust not because they’re selling a job, but because they’re sharing truth. They talk about what the job is really like. What to expect. How to grow. What to watch out for. And when one of these trusted voices points to an opportunity? That recommendation hits different. It feels personal. It carries weight.

Influence That Converts

At Flockity, we’ve seen it over and over again: job seekers don’t just click because a post is clever. They apply because someone they trust said, “This company’s worth checking out.”

It’s the ICU nurse telling her followers that this hospital gets staffing right.
The welder on TikTok saying, “They’ll train you here—no gatekeeping.”
The software engineer who vouches, “This team actually respects your time.”

That’s the new referral. That’s the new review. That’s what moves people.

What This Means for Employers

If you’re still betting the bulk of your recruiting budget on job boards and generic posts, you're missing the moment. Today’s talent wants to hear from someone who speaks their language—and has actually done the work.

Because your next best hire isn’t looking for a job board.
They’re listening for a voice they trust.

And it probably doesn’t sound like yours.