The Network Effect of Micro-Influencers

In the earliest days on recruitment marketing and employer brand, reach used to mean big numbers: the bigger the job board, the better. But that old-school thinking doesn’t hold up anymore. Today, it's not about how many people see your job—it's about who’s sharing it and who’s listening.

Enter the micro-influencer.

These creators might not have millions of followers, but what they do have is gold: a deeply engaged, highly specific audience that trusts them. Whether it’s 5,000 nurses, 20,000 veterans, or 10,000 software engineers—these aren’t random clicks. They’re the right eyes on your opportunity.

At Flockity, we don’t rely on one mega voice. We activate dozens—sometimes hundreds—of micro-influencers across industries and geographies to create a network effect. This is where your job starts showing up across real people’s feeds, in ways that feel organic, trustworthy, and timely.

And because these creators are often talking directly to their niche audience, the traffic is qualified, the applications are better, and the brand recognition? Through the roof.

In a world overloaded with noise, the signal of a micro-influencer cuts through. Your job isn’t just seen. It’s shared. Discussed. Considered. Clicked.

Micro-influencers don’t just amplify your jobs—they distribute them where they matter most.