The Algorithm Isn’t Your Friend — But Influencers Are

Let’s face it — most job ads don’t get seen by the people you actually want to hire.

That’s not your fault. It’s the system.

Job boards and social platforms prioritize content based on engagement and behavior — not relevance. The algorithms don’t care that your open roles are urgent or that you offer great benefits. They’re programmed to serve content that keeps people scrolling. And job listings? They’re not exactly viral.

This is why brands find themselves recycling job ads, boosting posts, and spending on sponsored listings just to be seen by the same shrinking pool of active job seekers. Meanwhile, millions of passive candidates — people who aren’t actively looking but are open to the right opportunity — never even know your role exists.

That’s where influencers come in.

Influencers aren’t at the mercy of the algorithm — they are the algorithm. Their content is shared, saved, stitched, and sent. They create the kind of engagement platforms prioritize. So when they mention your job, it gets seen. More importantly, it gets believed.

When someone follows a creator, they’re opting into a relationship built on trust. They’re saying: “I like the way you see the world.” That trust makes influencer recommendations powerful — whether it's for skincare, sneakers, or a job that aligns with someone’s values.

At Flockity, we match your jobs with creators who already have the attention of your ideal candidates. They talk about your roles like a friend would — casually, authentically, and in a way that sparks curiosity. Their followers listen. And they click.

So, if you’re tired of your jobs being buried by the algorithm, here’s the truth: you don’t need to fight it. You just need to go around it.

Influencers make sure your jobs are seen — by the right people, at the right time, in the right voice.