Meet the New Referral Program: The Internet

Employee referrals have always been recruiting gold. They come with built-in trust, higher conversion rates, and better cultural fit.

Now imagine scaling that — not by 10x employees, but by 10x influence.

That’s what creator marketing is: the modern referral program.

Instead of one employee telling their friend about a job, hundreds of creators tell their networks — people who already follow them because they share values, humor, or experience.

When those creators talk about a company or opportunity, it doesn’t feel like advertising. It feels like a recommendation from someone you trust.

The result? Credibility and conversion that rivals — and often beats — traditional recruiting channels.

At Flockity, we’ve seen creators drive 98% net-new traffic and 3x conversion compared to job boards. Because the referral effect still works — it’s just powered by the internet now.

So yes, you still need a referral strategy. It just might start on TikTok.