Job Seeker Trust Is at an All-Time Low. Here’s How to Rebuild It.
We don’t need to sugarcoat it—job seekers don’t trust employers right now. Not your brand, not your Glassdoor rating, and definitely not that generic “we’re like a family” line in your job description.
And honestly? We get it.
Ghosting is rampant. Job descriptions are vague. Layoffs hit headlines weekly. And too many companies still treat employer branding like a checkbox, not a relationship.
So what do job seekers trust?
People. Real ones. With real voices.
The Trust Gap Is Real (and Growing)
Recent surveys show that:
Only 1 in 5 job seekers believe job postings accurately reflect the role
Over 60% have applied to a job and never heard back
And nearly half of Gen Z say they don’t trust corporate messaging at all
Candidates aren’t just skeptical—they’re exhausted.
They’ve been burned by “flexible” jobs that weren’t. Misled by “entry-level” roles requiring five years of experience. And ignored after tailoring a cover letter just so.
So if you're trying to earn their attention with another templated job ad? It’s not going to land.
The Voice That Cuts Through: One They Already Trust
The antidote to low trust? Borrow it—from the people candidates already believe.
That’s where influencer marketing comes in. Not in the gimmicky, #sponsored way. But in the real, human, “I saw this and thought of you” kind of way.
When a nurse on TikTok says,
“I’ve been where you are—and this job is actually different,”
it lands.
When a tech creator on YouTube breaks down a cleared role in plain language,
“They’ll sponsor you. The pay’s solid. Here’s what to expect,”
it resonates.
And when a mom on Instagram shares a legit flexible role and says,
“This lets me be present for my kids—and still grow professionally,”
it converts.
Real People Build Real Confidence
At Flockity, we’ve seen this over and over again:
Candidates clicking within minutes of an influencer post
Doubters turning into applicants after hearing a job described in relatable, transparent terms
Underrepresented groups raising their hands because the voice sharing the job looked like them
Influencer marketing isn’t about hype.
It’s about human connection.
And in a landscape defined by distrust, that’s your competitive edge.
You Can’t Buy Trust—But You Can Earn It
Trust doesn’t come from clever headlines or overly polished videos. It comes from:
Being clear about what the job is (and isn’t)
Letting real voices tell your story
Showing up in the places where candidates already spend their time
In 2025, the employer brand that wins isn’t the one with the loudest message.
It’s the one that’s believed.
Want to rebuild trust with job seekers?
Start with the voices they already believe.
Talk to Flockity about launching your first influencer campaign →