It’s Not Just What You Say—It’s Who Says It: How Employee and Influencer Advocacy Builds Employer Trust
Trust is the foundation of every good relationship—including the one between employer and candidate.
But here’s the thing: candidates aren’t just listening to you. They’re listening to everyone else first.
The Decline of the Employer Voice
Today’s job seekers are inundated with company messaging. Careers pages, paid ads, and job boards all promise culture, benefits, and impact. But candidates are skeptical. According to Edelman, 60% of people say brand communications often feel inauthentic.
In contrast, 79% of consumers trust online reviews as much as personal recommendations (BrightLocal). That includes reviews on Glassdoor, YouTube job diaries, Reddit threads, and—most importantly—trusted voices in their network.
So, what’s the solution? Don’t just tell your story. Empower others to tell it for you.
Enter Employee and Influencer Advocacy
Employee voices are some of the most trusted in the recruitment journey. When real team members share what it’s like to work at your company—what they love, what they’re learning, what challenges they’re growing through—it builds credibility.
Influencers work the same way, especially when they’ve already established trust with their followers. When a creator shares a job that genuinely aligns with their brand and values, their audience listens.
Advocacy > Advertising
At Flockity, we bring these two trusted voices together—employees and creators—to tell your story in a more human, believable way. This isn’t about spin or scripts. It’s about real people sharing real opportunities.
Imagine a nurse with a TikTok following sharing why they switched to your hospital. Or a veteran creator on Instagram talking about the career path your company helped them discover. That’s not just a job post—that’s social proof.
Building a Trust Strategy
Here’s how you can begin:
Encourage employee content: Let team members share their stories and wins in their own voices.
Partner with aligned creators: Find influencers who reflect your audience’s interests, values, and career paths.
Be transparent: Let go of full control. Trust comes from authenticity, not polish.
At the end of the day, what others say about you carries more weight than what you say about yourself. Build your reputation through others—and watch trust, and talent, follow.