Creators Are the New Career Sites: Why Influence Beats InMail
Doing recruiting outreach in 2025 looks a lot like doing marketing in 2010. Everyone’s inbox is full. Candidates are ghosting. Your “apply now” button feels invisible. The truth is, InMail and cold outreach are yesterday’s tools.
Today, candidates aren’t hanging out on job boards or refreshing LinkedIn messages. They’re scrolling through their feeds, engaging with creators they trust, and discovering new opportunities in the same way they discover new brands, restaurants, or even career advice.
That’s where creators come in.
Creators are the new career sites because they have what brands and recruiters often lack: trust. Their audiences see them as authentic, relatable, and real. When a creator shares a job, it doesn’t feel like an ad—it feels like a recommendation from someone who gets them. That’s influence, and it’s infinitely more powerful than a cold message.
Think about it: would you rather apply for a role you stumbled across in an inbox cluttered with recruiter messages—or one introduced by a creator you already follow for career inspiration? The latter feels personal. Human. Worth your time.
Recruiting teams who tap into creator-led job distribution are seeing:
3x higher engagement rates compared to job board traffic
8–15% conversion rates from clicks to applications
More net-new talent—people who weren’t even on the job hunt until they discovered an opportunity in their feed
The best part? Creators don’t just distribute jobs. They put them into context. They can frame your role as part of a bigger story: why your company matters, how the work connects to culture, and what real employees experience day to day.
It’s time to stop treating InMail like a silver bullet. Influence beats inbox clutter every single time.
If you’re ready to move beyond cold outreach and embrace discovery-driven recruiting, creator marketing is the place to start.