---
title: "The New Funnel: See → Trust → Consider → Act"
description: The traditional candidate funnel is evolving. Here’s the new model shaping modern recruiting.
---

[Blog ](https://www.flockity.com/blog)

# [The New Funnel: See → Trust → Consider → Act](https://www.flockity.com/blog/the-new-funnel-see-trust-consider-act)

 Written by [Flockity](https://www.flockity.com/blog/author/flockity) | 5/28/26 1:15 PM

The traditional hiring funnel is linear.

Awareness → Interest → Application → Hire

Clean. Measurable. Familiar.

But it’s no longer accurate.

Because it assumes awareness happens in a controlled environment.

It doesn’t.

It happens in feeds. Conversations. Content.

And it’s shaped by people outside your organization.

That’s why a new model is emerging:

See → Trust → Consider → Act

Each stage reflects how decisions actually unfold.

**See**  
This is exposure. Passive. Unplanned. Often fleeting.  
A creator mentions your company. A video appears in a feed.  
No intent—just awareness.

**Trust**  
Repeated exposure builds credibility.  
The message isn’t coming from you—it’s coming from someone the audience already believes.  
Skepticism lowers. Openness increases.

**Consider**  
Now the idea becomes active.  
“I wouldn’t mind working there.”  
“I should look into this.”  
This is where curiosity turns into intent.

**Act**  
The click. The application. The conversation.

By the time someone reaches this stage, the decision is largely formed.

And this is the key insight:

Most companies only operate in the “Act” stage.

Some extend into “Consider.”

But almost none systematically influence “See” and “Trust.”

Which means they’re entering the funnel too late.

The creator funnel fills that gap.

It gives you presence at the top.

Influence in the middle.

And efficiency at the bottom.

It doesn’t just add volume.

It improves *quality*.

Because candidates aren’t discovering you randomly.

They’re arriving with context.

And context is what turns interest into action.

[View full post](https://www.flockity.com/blog/the-new-funnel-see-trust-consider-act)

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